GTM for the Agentic Era
I've spent more than 25 years in global enterprise B2B software as President, CRO, and GTM leader, from early stage through IPO to scale.
Along the way, I've helped companies move from mid-market into enterprise sales, expand from US-only into EMEA and APAC, build partner ecosystems, and shift from seat-based to consumption licensing.
These are the commercial questions I help teams work through as agents take on more work.
What customer value can we measure?
As agents take on work, teams need a clear account of the customer value they create: what improves, who benefits, and how to measure it. I help leadership teams define that value and build the sales motion around it, from mid-market to enterprise.
How should we price when usage looks different from seats?
An agent can complete work without another person logging in. Teams need to decide what to charge for, how to explain it, and how to forecast consumption. I help choose and roll out pricing and packaging, including the move from seats to consumption.
How do we turn a successful demo into adoption?
A successful demo leaves commercial questions open: who owns rollout, how success is measured, and where partners fit. I help align sales, customer success, and partners around an expansion plan.
If you're weighing a consequential GTM decision, let's talk.